Big movement asks consumers to shop small
First it was Black Friday, then Cyber Monday, but now, many are joining a movement to shop locally on "Small Business Saturday."
A movement to shop small for the holidays is getting big response on facebook, but is it working in local stores?
Mike Libs from Mike Libs and the Chocolate Factory says the movement is a marketing effort to extend the holiday shopping season, just like the large stores have already done.
"I was traveling down Burkhardt the other day and it took every bit of 15 minutes to go a block, so I think there's a lot of people out there shopping. The big box stores, and online is a big thing for people."
Local owners say it's hard to gauge how much these movements are driving business, so they stay competitive by offering what big stores can't.
"We have very fine chocolates here and we do everything by hand. You can't beat a little specialty shop like mine," says Libs.
Dean Brinker from Brinker's Jewelers acknowledges many are out for bargains.
"Everybody wants the best deal. I'm no different than the person coming in here."
He says buying local helps the whole community.
"One time a guy came in and said, 'I can buy this online for x amount of dollars.' I said I want to ask you something. Did they support Memorial High School? Did they support Harrison High School, or Castle High School?"
Whether it's "Shop Small Saturday" or any time of year, owners hope more shoppers will take small stores out for a spin.
How much shopping will you be doing locally? Take our poll at www.facebook.com/14news.
Copyright 2011 WFIE. All rights reserved.