Before you spend a dime of your advertising budget, consider….
• Television has broad audience appeal
• Adults spend more time with television than any other media
• Television is exciting, influential, authoritative and believable
• Television will get your message noticed
• People will pay attention to your message on television
• Television will set your business apart from your competition
• People spend more time with television than any other medium
• Over-the-air television comes into the viewers homes free of charge
• Television is unmatched in the Tri-State in audience reached
• Television delivers a quality, definable audience
• Television can best reach the overall Evansville DMA
• Television can provide excellent reach and frequency
• Other media have limited reach in the Evansville market
• Cable TV’s reach and audience delivery is only a fraction of over-the-air TV
When you consider everything television has to offer, can you afford not to include television as a major part of your media plans?
Television makes the most of your advertising dollar!
Source: Television Bureau of Advertising Bruskin/Goldring Research