For decades, 14 WFIE has been the news ratings leader in the Evansville market with more viewers at Sunrise, 5 p.m., 6 p.m. and 10 p.m. than the competition. In fact, at 6 p.m. when we compete head-to-head with WEHT and WTVW we have more viewers than the competition's two newscasts combined!
MAY 2009 NIELSEN SURVEY
TOTAL PERSONS AGE 18+ 6PM NEWSCASTS
How are ratings determined?
Nielsen Media Research conducts surveys throughout the country to determine viewership levels. Nielsen uses a diary system in the Evansville market where viewers agree to document viewing habits over the course of one week in a small log referred to as a "diary." Surveys are conducted four times a year (typically in February, May, July and November) and are based on nationally-recognized methodology. Some larger TV markets are known as "metered markets" where Nielsen uses an electronic device to measure viewership throughout the year.
What are demographics?
Nielsen provides a great deal of information regarding who's watching a particular program. This data is known as demographic data and provides breakouts by age and gender. Examples of demographics are Persons Age 18+, Women Age 18-49 and Men Age 35+.
Why do ratings matter?
Just like a sports team or any competitive business, television stations and the people who work there want to know how they stack up against their peers. Ratings determine what programs people like to watch. Ratings tell advertisers how to best invest their advertising dollars. Typically, programs with higher ratings command a higher rate for a commercial...the higher the rating, the more people watching. Demographic information is helpful for advertisers looking to reach a specific audience segment.
What are the May 2009 ratings for Evansville Television News?
The data below shows viewership for morning, 5 p.m., 6 p.m. and late newscasts.
Ratings are usually shown in small numbers that represent a large number of people.
For instance, one household rating point in the Evansville market represents 2,922 homes. We have translated ratings into totals watching for simplicity.
February 2008 Super Tuesday Tornado Outbreak
On Tuesday, February 5, 2008 a deadly tornado outbreak occurred in the Ohio Valley with wide-spread severe weather in the Tri-State. A long-lived squall line with wide-spread wind damage moved through the viewing area spawning a deadly tornado that killed three persons near Greenville in Muhlenberg County, Kentucky. Severe weather impacted the northwest portion of the Evansville viewing area starting around 6:30 p.m. and exited the Tri-State by 10 p.m. Both WFIE and WEHT provided continuous severe weather coverage. Since Nielsen was conducting a ratings survey in the market at that time, we are able to look at the viewership data during this severe weather event.