Cold Gold: Ice cream, comfort food score big bucks at Valhalla - 14 News, WFIE, Evansville, Henderson, Owensboro

Cold Gold: Ice cream, comfort food score big bucks at Valhalla

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The lunch hour prompts lines 12-deep spread across eight cashing terminals. (Source: WAVE 3 News) The lunch hour prompts lines 12-deep spread across eight cashing terminals. (Source: WAVE 3 News)
Only yards away from Valhalla's 10th hole, just back of the clubhouse, is the food court. (Source: WAVE 3 News) Only yards away from Valhalla's 10th hole, just back of the clubhouse, is the food court. (Source: WAVE 3 News)
LOUISVILLE, KY (WAVE) – Quiet is golf's second Cardinal rule - except when your swing conjures up a host of four-letter things best left unuttered close to live microphones that accompany a network broadcast.

But only yards away from Valhalla's 10th hole, just back of the clubhouse, the decibel level hits triple digits, for this fairway is the food court.

The lunch hour prompts lines 12-deep spread across eight cashing terminals. 

[MORE: 2014 PGA Championship]


Wayne Parker, of Nashville, opted for a grilled chicken sandwich and Gatorade.

“Thirteen dollars, not too bad,” he said. “Better than a baseball park. “

“Other than my beer - cost me more than the Master's," Tony Stanley said. “But we're good.”

“I want the heat to come,” said the UPS employee-turned ice cream vendor Pam Laude. “I sell more!”

Frozen Snickers bars go for $4. Frozen lemonade gets $5. But it pulls double-duty.

“Cause when it gets hot, I told everybody to put it on their backs," Lauder said. “So that seems to be a seller."

Jeff Tepastte didn't need to be told twice to pick up a Dove Bar. One for him and a second for his wife Elle.

“It is my first ice-cream date,” he said. “It's pretty hot “

Forget gourmet, at least at spectator level of the PGA.

“You gotta snack your way through it,” Tepastte said.

Part of the feast, is the galleryitselff.

“A lot its wild lookin' outfits, some crazy shoes,” Lauder laughed.

Chris Glaser's group would qualify. Madras and polka dots don't begin to describe the cacophony of color.

“They think I'm in the office, at the Y,” Glaser said, referring to his coworkers back in Tennessee. “If they call, I'm telling ‘em I'm gonna work out a little longer .

Considering that many of 40,000+ people at Valhalla Thursday will return the following three days, Lauder could well run short of ice cream treats. No worries.

“People already have asked me if I'll take $5 to let them stick their head in the cooler,” she said, with a perfectly straight face.

Hard to blame them. When the rounds can be long, the stakes can't be higher, in a sport where the first Cardinal Rule is keeping your cool.

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