CHICAGO (AP) - A small team of social media experts is monitoring online chatter about the nation's health care law in a command center in Chicago.
They are part of a $33 million marketing campaign for Get Covered Illinois, the state's health insurance marketplace. Their job now - as the rest of the campaign is temporarily put on hold - is to educate consumers and tend to their frustrations about glitches on the federal website behind the marketplace.
The FleishmanHillard team is building a following on Twitter and Facebook. Darrell Jursa, a FleishmanHillard executive, says they're just getting started. He says more than 121,000 people have gone through the screening tool at GetCoveredIllinois.gov to see whether they qualify for Medicaid or tax credits on the marketplace.
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