Michelle Obama and actress Eva Longoria are coming to Wisconsin on Thursday to promote drinking water instead of sugary soft drinks in a city that's home to one of the country's largest manufacturers and distributors of PepsiCo Inc. products.
Obama and Longoria planned the event at a high school in Watertown, a city of about 24,000 people located roughly in between Madison and Milwaukee. The White House announced the visit on Monday but did not respond to a question about why Watertown was chosen. The event is not open to the public.
"They wanted to pick a town with 'water' in its name," said Watertown Mayor John David. "We've actually got tremendous drinking water."
But Watertown is also home to Wis-Pak, one of the country's largest manufacturers and distributors of Pepsi products. Wis-Pak was founded in 1969, is based in Watertown, and has manufacturing facilities in seven states and distribution centers in four states.
A company spokeswoman did not immediately return a message for comment.
Obama is using the event at Watertown High School to launch a new nationwide effort to encourage drinking more water. The White House said the effort with a Partnership for a Healthier America will bring together leaders from industry, entertainment, media and government to promote the health benefits of drinking water.