It's a busy season for the Owensboro-Daviess County Convention and Visitor Bureau. Because of all the activity, the bureau is changing some of its marketing strategy.
With the completion of the Convention Center in Owensboro only six months away and city events bringing more people to Smothers Park, the CVB says they are changing how they are going about marketing some events.
The Convention and Visitor Bureau says they are trying to attract organizations to come to the Convention Center in Downtown Owensboro by marketing in publications that are geared towards trade shows, meetings, and the convention business.
"The Executive Inn is gone, but we have a brand new, state of the art Convention Center coming. We're ready to get back into that business and those are paying dividends. We have lots of events that are coming," says Sean Dysinger, the Tourism Development Director.
The CVB says they have adjusted their marketing strategy by using technology to get their message out. The organization has teamed up with the City of Owensboro, Chamber of Commerce, and Economic Development Commission to release a promotional USB drive in the shape of a banjo that will contain bluegrass music and photos of the city.
"It's going to be very useful and it helps people know where we are of course culturally and in our heart it's all about bluegrass. It's just a way to put it out there for folks," Dysinger says.
The CVB says they are using social media to get the word out about smaller events at Smothers Park and to bring attention to street festivals like Friday after Five.
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