The Downtown Henderson Partnership is introducing some fresh branding for their 'Buy Local' campaign.
It's part of an initiative to encourage people in the community to shop at local businesses.
The new logo 'Love What's Local' replaces the former 'Think Henderson' logo that was created in 2006.
Executive Director Beth Strawn says a committee was formed in March to create the new logo.
She says it will soon be featured around town on posters and t-shirts.
Strawn tells us a new 'Love What's Local' Facebook page has just been launched as well to spread the word about shops and events in town.
She also says social media will play a role in helping more people enjoy Downtown Henderson.
"Our small business independent owners are the heartbeat of America," says Strawn. "They will think twice before they go to a big box store and realize that our small businesses are the ones who give back to the community."
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