Louisville Slugger unveils new logo - 14 News, WFIE, Evansville, Henderson, Owensboro

Louisville Slugger unveils new logo

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The more modern Louisville Slugger label is part of the effort by the 129-year-old company to stay relevant in the sporting good supply market. The more modern Louisville Slugger label is part of the effort by the 129-year-old company to stay relevant in the sporting good supply market.
The new logo was revealed Monday morning. The new logo was revealed Monday morning.
The company is now making the bats out of a more firm wood. The company is now making the bats out of a more firm wood.

LOUISVILLE, KY (WAVE) - The crack of the bat may sound a bit different in the Major League Baseball season that is now under way.

You might not be able to see it from the stands, but hitters are carrying a new type of bat to the plate.

For one thing, the Louisville Slugger bats are now made with firmer wood. The harder bat is less likely to splinter.

Another big change was a new logo that was unveiled Monday morning. The more modern Louisville Slugger label is part of the effort by the 129-year-old company to stay relevant in the sporting good supply market.

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