New Audiences, Networks, and Talent a Main Focus of Next Week's Multicultural Media Forum; Brand-New Consumer Research to Be Revealed
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SOURCE Horowitz Associates
NEW YORK, March 8, 2013 /PRNewswire/ -- As America becomes increasingly multicultural, programming that reflects our diversity of cultures and lifestyles will become mainstream. This is the underlying message behind the 13th Annual Multicultural Media for Multicultural America Forum, which takes place next Thursday at the Marriott Marquis in New York City. Mainstream, in-language, and emerging television networks will share the stage to discuss Media's New Generation: multicultural, multiplatform, tech-savvy media users.
The Forum will also feature special guest appearances by up-and-coming trendsetters who will showcase their work and participate in a discussion about how their experiences as bicultural Americans impact their creative vision and the role new media-Internet and social media in particular-plays in furthering their reach and growing their audience. The trendsetters include multiple award-winning playwright and actress Elaine Del Valle, who CBS News Radio referred to as "A female John Leguizamo." Del Valle, who also runs a successful casting agency for Latino talent, will perform a segment from her one-woman play, Brownsville Bred (www.brownsvillebred.com).Vincent Lin, an award-winning Taiwanese-American filmmaker and founder of Valiant Pictures (www.valiantpictures.com), will present a sneak peek of his latest short film, "Collywobbles." The Q&A session will be moderated by Digital/Social Media Strategist Rosa Alonso, host of the "Mi Vida Tec" series on Telemundo's "Buenos Dias New York."
Four other panels featuring top advertising and media industry executives will address this topic from the programming and distribution, audience, technology, and advertising angles.
The discussions about multicultural consumers and technology will be contextualized by brand- new findings from Horowitz Associates Market and Multicultural Research on Hispanic, Black, Asian, and White young people and their media attitudes and habits. "Our latest survey data show that a full 84%-virtually all of multicultural 18-24 year-olds-watch content on an alternative platform at least weekly," says Adriana Waterston, Horowitz' VP, Marketing & Business Development. "These numbers are staggering, and a game-changer for everyone in media, advertising, and technology. At the Forum, we'll also share some ethnographic videos of real consumers talking about the impact new media is having on their lives and lifestyles." In addition to Horowitz' research, ESPN's research team will be presenting their latest research on Hispanic sports fans.
The March 14th event attracts an audience of about 350 media industry, technology, and advertising executives. With very limited seating remaining, pre-registration is strongly recommended. To register and for more information, please visit www.multiculturalmediaforum.com.
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