Casino Aztar officially announced Tuesday morning they will be changing their name to Tropicana Evansville.
General Manager Ward Shaw commented that "This exciting transition will better leverage the "Tropicana" brand to attract new guests from outlying regions as well as symbolize the continued guest improvements that we've made over the last several years for those customers that haven't visited us in some time."
Guests can look for additional changes in the near future to launch the new brand in June, including a stronger sense of arrival to the downtown casino property that compliments the exceptional customer service and fun gaming experience they have come to enjoy. A full slate of rebranding events to celebrate the transition to Tropicana Evansville will be announced in the near future.
14 News first reported three years ago that casino officials were looking to rename and rebrand the casino in Downtown Evansville.
It's almost three years to the day that Aztar officials told us they were considering a name change, and we were told on Monday that the signs will soon change.
In February 2010, Aztar marketing officials told 14 News they were looking into a new name that would incorporate the name of the casino's owner, Tropicana Entertainment, into their brand.
This is a big change for Casino Aztar, that's gone by that name since 1995.
We're told the issue of changing the signs at Aztar will also be discussed by the Evansville Redevelopment Commission's design review committee at its Tuesday morning meeting.
Copyright 2013 WFIE. All rights reserved.
1115 Mt. Auburn Road
Public File Contact: