Tuesday, June 18 2013 8:30 AM EDT2013-06-18 12:30:38 GMT
It happened around 2:30 this morning at the kangaroo express on south kentucky. You can see a heavy police presence at the scene. Officers say a white male in his late 20's, early 30's walked into theMore >>
Officers say the suspect walked into the gas station, implied he a weapon and demanded cash.More >>
The Taliban have claimed responsibility for an attack in Afghanistan that killed four U.S. troops just hours after the insurgent group announced it would hold talks with the Americans on finding a political solution...More >>
The Taliban claimed responsibility Wednesday for an attack in Afghanistan that killed four American troops just hours after the insurgent group announced it would hold talks with the U.S. on finding a political solution to...More >>
Mario Chalmers broke out of a shooting slump to score 10 points, lifting the Miami Heat to a 27-25 lead over the San Antonio Spurs after one quarter of Game 6 in the NBA Finals on Tuesday night.More >>
LeBron James saved a championship reign, canceled a celebration.More >>
The chairman of the House Intelligence Committee says it appears the much-criticized national electronic surveillance program foiled "dozens" of terrorist plots.More >>
The U.S. foiled a plot to bomb the New York Stock Exchange because of the sweeping surveillance programs at the heart of a debate over national security and personal privacy, officials said Tuesday at a rare open hearing on...More >>
By CANDICE CHOI AP Food Industry Writer
NEW YORK (AP) - If you don't like coffee or tea, Mountain Dew has a new breakfast drink that might perk you up.
PepsiCo Inc. is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5% juice and Vitamins B and C, along with an extra jolt of caffeine.
The company, based in Purchase, N.Y., is hoping to boost sales by reaching Mountain Dew fans at a new time of day: morning.
PepsiCo said it doesn't consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates.
But Kickstart, which comes in flavors such as "energizing orange citrus" and "energizing fruit punch," could nevertheless give the company a side-door into the fast-growing energy drink market without getting tangled in any of its controversies. The drink comes in the same 16-ounce cans as popular energy drinks made by Monster Beverage Corp., which also offers options with juice content. And the TV ad features young men skateboarding, reminiscent of the marketing themes used by energy drink makers.
Simon Lowden, chief marketing officer for PepsiCo's Americas beverages, says the idea for Kickstart came about after the company learned through consumer research that Mountain Dew fans were looking for an alternative to traditional morning drinks such as coffee, tea and juice.
"They didn't really see anything that fit their needs," he said.
Lowden said Kickstart was developed independently from a Taco Bell breakfast drink introduced last year that combines Mountain Dew and orange juice. PepsiCo says Kickstart, which is carbonated, is also not a soda because its 5% juice content qualifies it to be considered a "juice drink" under guidelines set by the Food and Drug Administration. A spokeswoman for the FDA said the agency doesn't have definitions for what qualifies as a soda or an energy drink.
With the growth of energy drinks such as Monster and Red Bull expected to slow, Kickstart could also signal the emergence of a new category that plays off the promise of energy and other health benefits, said John Sicher, publisher of the trade journal Beverage Digest.
In a nod to the growing concerns about sugary drinks, for example, Kickstart also uses artificial sweeteners to reduce its caloric content to about half that of regular soda; a can has 80 calories.
"It's a very interesting experiment capturing a number of attributes," Sicher said, likening it to Starbucks' Refreshers drinks, which promise "natural energy" from green coffee extract.
The promise of "energy" has been a big seller in the beverage industry in recent years, with the energy drink market increasing 17% in 2011 even as broader soft drink consumption has continued to decline, according to Beverage Digest. PepsiCo and the Coca-Cola Co. have largely watched that growth from the sidelines, however, with players such as Monster Beverage and Red Bull dominating the market.
But the surging popularity of energy drinks has also led to sharper scrutiny. This summer, New York's attorney general launched an investigation into the marketing prices of energy drink makers including Monster and PepsiCo, which also makes Amp. Lawmakers and consumer advocacy groups have also called on the Food and Drug Administration to investigate the safety of the high levels of caffeine in energy drinks for younger people.
Although Kickstart may look like an energy drink, it has far less caffeine, at 92 milligrams for a 16-ounce can. A comparable amount of regular Mountain Dew would have 72 milligrams of caffeine while a can of PepsiCo's Amp energy drink has 142 milligrams, according to the Center for Science in the Public Interest.
By comparison, a 16-ounce cup of Starbucks coffee has 330 milligrams of caffeine.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Tuesday, June 18 2013 3:35 PM EDT2013-06-18 19:35:49 GMT
A dog battling cancer managed to hang on long enough to see her owner return from a deployment overseas. According to Jennifer Ralston's YouTube channel, Kermie, an 11-year-old beagle-lab-chow mix, wasMore >>
Kermie, an 11-year-old beagle-lab-chow mix, was diagnosed with oral melanoma just a month after her owner, Eric, was deployed overseas.More >>
Tuesday, June 18 2013 8:38 AM EDT2013-06-18 12:38:30 GMT
In a beautiful home tucked away in the woods of Lexington County, Crystal and Craig Hewitt appear to be living a fairy tale life. But their story, and why two swing sets swing empty in the summer wind,More >>
In a beautiful home tucked away in the woods of Lexington County, Crystal and Craig Hewitt appear to be living a fairy tale life.More >>
Tuesday, June 18 2013 10:54 PM EDT2013-06-19 02:54:15 GMT
A new Subway opening along Highway 41 and Morgan Avenue in Evansville treated dozens of customers to a free sandwich Tuesday evening. It was their way of welcoming folks to the new location. "It'sMore >>
A new Subway opening along Highway 41 and Morgan Avenue in Evansville treated dozens of customers to a free sandwich Tuesday evening.More >>
Tuesday, June 18 2013 9:21 PM EDT2013-06-19 01:21:05 GMT
Monday night's accident in on Interstate 64 in Gibson County claimed the life of a young girl and injured several of her family members. Fort Branch General Baptist Church Pastor Steve Akins has beenMore >>
The family's pastor has been at the hospital with the family since the accident Monday night. He tells 14 News the physical scars left by this accident are only the beginning of a long, very traumatic recovery.More >>
Tuesday, June 18 2013 9:23 AM EDT2013-06-18 13:23:30 GMT
A 5-year-old girl set up a lemonade stand across the street from the Westboro Baptist Church compound, and now the group is targeting her. Jayden Sink raised nearly $200 on Friday while she sold lemonadeMore >>
A 5-year-old girl set up a lemonade stand across the street from the Westboro Baptist Church compound, and now the group is targeting her.More >>
Tuesday, June 18 2013 12:44 PM EDT2013-06-18 16:44:56 GMT
SHELBYVILLE, KY (WAVE) – A teenage girl found dead in a Shelby County creek Monday morning has been identified.Deputy coroner Jeff Ivers said Jackleen Lane, 15, of Bagdad, KY drowned. She was last seenMore >>
How Jackleen Lane, 15, ended up in the creek has not been determined.More >>
Tuesday, June 18 2013 3:35 PM EDT2013-06-18 19:35:01 GMT
SAND CREEK TOWNSHIP, IN (WAVE) – A 12-year-old Jennings County boy was accidentally shot in the head by his 16-year-old brother late Monday night while handling firearms in their home, according to theMore >>
Investigators said the 16-year-old had been handling a .22 caliber rifle when it discharged while the rest of the family was asleep.More >>
Tuesday, June 18 2013 10:45 PM EDT2013-06-19 02:45:09 GMT
A traffic alert for drivers in Spencer County. Officials tells us that an overturned semi has traffic down to one lane on eastbound I-64 at the Dale, IN exit. There's no word as of now on injuries. CrewsMore >>
Around 4:00 p.m., an overturned semi caused traffic delays in the eastbound lanes that lasted for a few hours while crews cleared the site. More >>
Monday, June 17 2013 6:39 PM EDT2013-06-17 22:39:20 GMT
A lawsuit claims billionaire hardware kingpin John Menard pressured the wife of a business partner to have sex with Menard and his wife and retaliated with firings and lawsuits when she turned him down. Menard'sMore >>
Menard's attorney says Menard categorically denies the claims by Tomisue Hilbert.More >>
1115 Mt. Auburn Road
Evansville, IN 47720