Target, Walmart enter sex toy market, sell vibrators - Tri-State News, Weather & Sports

Target, Walmart enter sex toy market, sell vibrators

PHOENIX (CBS5) -

You can buy just about anything at Target and Walmart: groceries, toothbrushes, light bulbs -  vibrators?

CBS 5 News found several "intimate massagers" mixed in with condoms and lubricants, right across from feminine hygiene, at a Target store in Ahwatukee.

"Hey, why not?" asked Target shopper Allen Freeman. "It's convenience, you know? Somebody's in here and they want to get some cereal; why not buy a vibrator with it? They might have a deal."

Other shoppers worry about families with children who might walk down the aisle.

"If they have a kid there, and the kid sees them, they'll probably start asking questions about it," said Target shopper Alex Dickerson.

Walmart sells a $59 vibrator on its website, though CBS 5 News couldn't find one at its Tempe store on Elliott Road.

A closer look at the website notes the vibrators aren't sold in Phoenix-area Walmart stores.

But, you can buy the personal product online and have it shipped to your home.

One father of two who shops at Wal-Mart said he doesn't like the idea of sex toys being sold at what has traditionally been a family store.

"You need to leave that at Fascinations, or adult stores, for stuff like that," he said.

Fascinations, your local "romance superstore," said it is not worried about the two giant retailers cutting into their business.

In fact, they just might boost interest.

"What it does do is expose the marketplace, which is fantastic for us," said Jessica Phillips, manager of Fascination's flagship store on Elliott Road in Tempe. "To find that we're not something you put behind closed doors in America; that we're embracing our sexual health as a mode of wellness for all of us, I think is a wonderful thing."

Jason Rose, with the Valley's Rose+Moser+Allyn Public & Online Relations, thinks Walmart and especially Target are on to something smart.

He points out many of their female shoppers are also likely readers of the wildly-popular book series Fifty Shades of Grey - commonly referred to as "mommy porn."

"I think they'll challenge their brand slightly," he said. "But it's about bringing in more customers than they lose. And I think they win at the end of the day."

Rose predicts the number and variety of sex toys sold at stores like Target and Walmart will grow.

And, that's OK with at least one mother CBS 5 News spoke with.

"I am fine with it," said Walmart and Target shopper Sheri Ware. "Maybe some people aren't as open-minded, a little more uptight?"

CBS 5 News put in calls and emails to both Target and Walmart to answer questions about why they decided to sell these intimate items, how long they've been doing so and whether there are age restrictions in place.

So far, neither company has responded.

Copyright 2012 CBS 5 (Meredith Corporation). All rights reserved. 

  • LOCALMore>>

  • Vanderburgh Humane Society's benefit dinner a success

    Vanderburgh Humane Society's benefit dinner a success

    Saturday, April 29 2017 11:29 PM EDT2017-04-30 03:29:55 GMT
    (Source: Vanderburgh Humane Society)(Source: Vanderburgh Humane Society)

    It's the biggest fund raising event for a humane society in Southern Indiana. On Saturday, hundreds took part in the Vanderburgh Humane Society's twenty-second annual Going, Going, Gone to the Dogs! Benefit Dinner & Auction.

    More >>

    It's the biggest fund raising event for a humane society in Southern Indiana. On Saturday, hundreds took part in the Vanderburgh Humane Society's twenty-second annual Going, Going, Gone to the Dogs! Benefit Dinner & Auction.

    More >>
  • Flooding, road closures throughout Tri-State after morning rain

    Flooding, road closures throughout Tri-State after morning rain

    Saturday, April 29 2017 11:21 PM EDT2017-04-30 03:21:58 GMT
    Photo sent in by Chris Lee, showing the water over Baseline/Old Petersburg Road. (WFIE)Photo sent in by Chris Lee, showing the water over Baseline/Old Petersburg Road. (WFIE)

    Your weekend plans could be in jeopardy after large amounts of rain caused flooding in some Tri-State areas.

    More >>

    Your weekend plans could be in jeopardy after large amounts of rain caused flooding in some Tri-State areas.

    More >>
  • Madisonville City Administrator retires

    Madisonville City Administrator retires

    Saturday, April 29 2017 10:01 PM EDT2017-04-30 02:01:28 GMT
    (WFIE)(WFIE)

    A household name in Madisonville City Government is calling it a career. City administrator Chuck Shockley is retiring after spending 27 years working for the city. 

    More >>

    A household name in Madisonville City Government is calling it a career. City administrator Chuck Shockley is retiring after spending 27 years working for the city. 

    More >>
  • Trending StoriesTrending StoriesMore>>

  • Severe reaction to new sandals leads woman on a painful path

    Severe reaction to new sandals leads woman on a painful path

        One woman wants to warn people about her painful path, the result of a severe and debilitating allergic reaction.  She had no idea what she was allergic to until she visited a fourth emergency room in two weeks.    

    More >>

    One woman wants to warn people about her painful path, the result of a severe and debilitating allergic reaction. She had no idea what she was allergic to until she visited a fourth emergency room in two weeks.    

    More >>
  • 'The Phantom' serial killer of children out of prison, living in Tucson

    'The Phantom' serial killer of children out of prison, living in Tucson

    Thursday, April 27 2017 12:17 AM EDT2017-04-27 04:17:43 GMT
    Friday, April 28 2017 11:32 PM EDT2017-04-29 03:32:02 GMT
    Convicted killer William Huff was spotted riding his bicycle through a Tucson neighborhood. (Source: 3TV/CBS 5)Convicted killer William Huff was spotted riding his bicycle through a Tucson neighborhood. (Source: 3TV/CBS 5)

    William Huff terrorized Sierra Vista during the spring and summer of 1967. Despite a sentence of 40 years to life, the Arizona Board of Executive Clemency voted to release him from prison into home arrest. Family members of the victims are concerned for the safety of the community, as are new members of the Clemency Board. CBS 5 Investigates videotaped Huff riding a bike through his Tucson neighborhood. There are no restrictions placed on his proximity to children.

    More >>

    William Huff terrorized Sierra Vista during the spring and summer of 1967. Despite a sentence of 40 years to life, the Arizona Board of Executive Clemency voted to release him from prison into home arrest. Family members of the victims are concerned for the safety of the community, as are new members of the Clemency Board. CBS 5 Investigates videotaped Huff riding a bike through his Tucson neighborhood. There are no restrictions placed on his proximity to children. 

    More >>
  • Teen with cerebral palsy denied prom tickets

    Teen with cerebral palsy denied prom tickets

    Friday, April 28 2017 10:36 PM EDT2017-04-29 02:36:27 GMT
    Friday, April 28 2017 11:00 PM EDT2017-04-29 03:00:47 GMT
    Ashley Hamblin already has her dress picked out, but may not be able to wear it. (WSMV)Ashley Hamblin already has her dress picked out, but may not be able to wear it. (WSMV)

    She has her dress, her date, and an extensive hair and makeup plan. It’s all in anticipation of her high school prom, but a Middle Tennessee teen was denied tickets.

    More >>

    She has her dress, her date, and an extensive hair and makeup plan. It’s all in anticipation of her high school prom, but a Middle Tennessee teen was denied tickets.

    More >>
Powered by Frankly