LOS ANGELES (AP) -
Actor, singer and producer David Hasselhoff, the beloved pop culture icon known to audiences around the globe as "The Hoff," is now taking on an irresistible new role - and a new name, "Mr. Lean."
Introducing the newest LEAN POCKETS ® Pretzel Bread Sandwiches, Hasselhoff stars in a novel digital campaign, transforming himself into Mr. Lean, the funny, quirky best friend every woman secretly wishes she had.
David Hasselhoff plays "Mr. Lean" in hit viral video series for LEAN POCKETS.
Gunther "Mr. Lean" Hasselhoff made his worldwide debut on YouTube on June 11, and by the next day, generated more than one million online views, followed by an exclusive interview on the nationally syndicated program "Extra."
Today, Hasselhoff kicks off a national media campaign for LEAN POCKETS to talk about what fans can expect from Mr. Lean and what made this role so irresistible to "The Hoff."
"LEAN POCKETS created this very silly German character who is just having fun, telling people to eat good food, and making people happy," said Hasselhoff, "but before I signed on to play Mr. Lean, I had to taste the product first, and you know what, they're really good!"
"David Hasselhoff has brought a lot of humor to the role of Mr. Lean, and as Mr. Lean, he's been a fun surprise for women who adore him as a pop culture icon," said Roz O'Hearn, spokesperson for Nestlé and its LEAN POCKETS brand. "Since he actually enjoys eating LEAN POCKETS, David brings the perfect combination of authenticity and humor to this campaign."
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