EVANSVILLE, IN (WFIE) -
A new marketing campaign is aimed at getting more Indiana drivers to support land conservation efforts.
In a news release to the media, The Indiana Heritage Trust launched the campaign to build awareness and increase sales of the Environmental License Plate that supports DNR land conservation efforts.
This new campaign announced and its accompanying artwork playfully position the plate as the "Protector of Indiana's Environment" and details what types of conservation efforts in Indiana benefit from plate sales.
It also introduces a new tag line: When you renew, choose blue.
The Playful Protector campaign comes on the heels of the Environmental Plate's 20th anniversary.
As the original specialty plate of the state, sales have helped protect more than 56,000 acres in Indiana, including such notable areas as Eagle Marsh in Fort Wayne and Kankakee Sands in Morocco.
Indiana Heritage Trust marketing manager Jeanine Bobenmoyer said: "Our goal with this new campaign is to reignite the image of the Environmental Plate, captivate our target audiences with the successes of the past 20 years, and drive new plate holders.
The Environmental Plate costs $40, which includes a $15 processing fee for the Bureau of Motor Vehicles. The remaining $25 goes directly to protection of Indiana's land, waters and wildlife. For more information about the Environmental Plate, visit Enviroplate.IN.gov.
