"Visit Evansville" ad campaign unveiling - 14 News, WFIE, Evansville, Henderson, Owensboro

Why "Visit Evansville?" A new ad camgaign aims to answer

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Evansville Pagoda. Source: Evansville Convention and Visitors Bureau Evansville Pagoda. Source: Evansville Convention and Visitors Bureau
EVANSVILLE, IN (WFIE) -

A new look for the Evansville Convention and Visitors Bureau.

The CVB began consulting with residents and local leaders last spring to try and identify what makes Evansville unique, entertaining and valued.

The data was collected and used to design a survey for visitors who were asked for their impressions of the city.

Those responses became the cornerstone of a new advertising campaign that targets the leisure travel market with a message to "Visit Evansville."

The new summer advertising campaign will be unveiled this morning at 11:30 downtown at the Evansville Pagoda. 

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