Four-time IndyCar champion Dario Franchitti will use the No. 50 for the Indianapolis 500 to celebrate the 50th anniversary of sponsor Target Corp.
Franchitti's paint scheme will be changed so that the trademark Target bullseye replaces the zero in his number.
Both Franchitti and teammate Scott Dixon will also have the bullseye on the chest of their firesuits for the entire month at Indianapolis Motor Speedway. Practice for the May 27 race begins Saturday.
Target and Chip Ganassi Racing have one of the longest running relationships in auto racing. The team was established in 1990, making this season the 23rd year of partnership between the organizations.
For Target, the Ganassi relationship is the longest in company history. The next closest is the 12-year partnership with St. Jude's.