A Japanese lingerie maker is trying to raise awareness of the country's energy crisis with the release of a special cooling bra.
Called the "Super Cool Bra," the undergarment is made from refrigerated cooling gel pads.
In case that doesn't cool you down, the bra also comes with several accessories, including portable fans and cool mints.
You won't find these designs on store shelves anytime soon.
They were solely created to encourage people in Japan to conserve energy.
Officials are expecting an energy crisis this year due to government officials taking off-line the country's nuclear power reactors.