Super Bowl XLVI has become an unofficial American holiday. It's just days away and crowds in Indy are already record breaking.
An official with the Indianapolis Convention and Visitors Bureau says that 500,000 people have come to Indy to check out the action in the Super Bowl Village, and he expects 750,000 to visit by the time the Lombardi Trophy is awarded to Sunday's winner.
The village is ground zero for all the action where zip lines, and the NFL Experience are the hotspots.
Experts say Americans are on track to spend more than ever on the big game this year.
A new survey by the National Retail Federation estimates viewers will spend a record $11 billion on the game this Sunday.
The survey also estimates 173-million people will watch the Giants play the Patriots.