Instead of hitting the commercial stores on Saturday, many local shoppers turned to small businesses for their holiday shopping.
Nation-wide, stores are participating in Small Business Saturday to keep money in the local economy.
Gina McCalister, Owner of Mulberry Jean's Accents says, "Mom and pop's, they're diminishing all the time, so the best way for that to stop happening is for everybody to shop at a small business."
Again this year, shoppers have three events in their Thanksgiving weekend, Black Friday, Cyber Monday, and Small Business Saturday. That push to shop small has over 2.7 million "likes" on Facebook.
Newburgh resident Sharon Bastnagel says, "We need people to get out and shop at their local places where they live. It's just good for our economy."
Shops like Flutter in Newburgh say they offered a 10-percent discount on all items Saturday, and some stores even had signs outside encouraging shoppers to stop in.
Shop-owners tell us they're seeing an increase in customers.
McCalister says, "Getting the word out is the big challenge. Shop small businesses every day, not just today."
Businesses and Customers alike say aside from the economic benefits, there's nothing like the personal atmosphere of a small store.
Larren Anderson, Sale associate at Flutter says, "We give our customers more one-on-one service. We get to know their wants, their needs."
This is the second year for Small Business Saturday, and some shop-owners tell us they'll continue it in their stores in the future, whether or not it remains a nation-wide event.
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