Mob used as fundraising strategy by United Way

OWENSBORO, KY (WFIE) - United Way kicked off their fundraising campaign today with a mob, literally.

They organized a flash mob in Town Square Mall in Owensboro. People of all ages participated in the dance.

United Way President Barry Carden explained why they picked a flash mob to start their year.

"We wanted to figure out how can we involve the community and how can we get the word out about United Way and it sort of started with a little idea that just grew."

Their goal is to raise over a million dollars in the upcoming year.

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