Brickyard forced to find new title sponsor - Tri-State News, Weather & Sports

Brickyard forced to find new title sponsor

INDIANAPOLIS (AP)-Allstate Corp. is ending its sponsorship of the Allstate 400 at the Brickyard following a five-year sponsorship run at the Indianapolis Motor Speedway.  Northbrook, Ill.-based Allstate announced Monday that it will not renew its sponsorship of the NASCAR race.

Allstate spokesman Raleigh Floyd says the company's contract runs through the end of the year. The announcement comes a day after this year's race, during which large pockets of empty seats were evident during the race and an estimated crowd of about 180,000 turned out. Floyd says Allstate's decision was not motivated by the speedway's performance, but instead by the company's desire to expand its college football and Olympic sponsorships.

 Speedway spokesman Ron Green says officials at the track are disappointed but understand the decision in light of the nation's struggling economy.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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